Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

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This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Branding

Everything I know about place branding

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Are you legible?

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Mark Twain on copywriting (inadvertently)

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Ogilvy on tourism advertising

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

One great lesson from brand valuation

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Product America vs. Brand America

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

The intangible brand value of good copywriting

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Travel writing

Heat Treatment ‘02: Revisiting the travel writing that started it all

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Outskirts of Bangkok: the monk, the BMW and the Death Railway

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

My first encounter with Communist China: And I’d thought Wal-Mart in America was cheap!

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Macau confidential: “Happy! Happy! Happy! Haw! Haw! Haw!”

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

In Hong Kong, a shampoo Jean Valjean

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Adventure in Timor 4: A destination in the making

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit:

It was 2002, and I was just starting a year of graduate management studies at Oxford University. My friend Roland, an Egyptologist in my college whom I’d met “in hall” (i.e., at one of the nightly formal, gowns-required dinners that passes for normal mealtime at Oxford), toured me around the museum’s labyrinth of curiously labeled curio cabinets: “Snuff-Taking Equipment,” “Amulets, Cures and Charms,” and “Treatment of Dead Enemies,” where I came nose to nose with some shrunken human heads.

Examining the case marked “Origins of Writing,” we were approached by a cheerful, clipboard-wielding volunteer who wanted to record our feedback. I remember Roland, who was fluent in more dead languages than living ones, remarking: “Oh, this place is wonderful! But I’m afraid I do have to tell you: this cuneiform tablet is upside down.” The docent flushed; I laughed. To a mere mortal, this is like noticing that a Japanese flag is hanging backward. But that’s Roland for you.

Read “Where Shrunken Heads are a Big Attraction” in it’s entirety.

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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