The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

My night as an Estonian celebrity

I missed my plane to Vilnius Friday evening because of a waaaaaaaay delayed train to the airport. To go home would have been an admission of defeat and a waste of a good, spontaneous night abroad, so I flew to Tallinn instead with a plan to carry on to Lithuania at daylight.

Anyway, I quite fancied a long stopover in the Estonian capital since my last visit was two years ago. (Although, I do remember it well. It was days after the riots, when they moved that Russian statue. And it was Julija’s and my first ‘date’, which lasted 40 hours).

Sauntering through Gatwick, I call my college friend Oliver: “Guess where I’ll be in 3 hours?”

He’s waiting for me at Tallinn’s airport. We dump my bags at a cheap hotel (I’m not planning on sleeping anyway), and walk up into the medieval city, talking about what’s new. I’m energized, feeling my first embrace of a proper winter this year. It’s cold. The cobblestones feel extra dense.

Ordering beers at the bar at Hell Hunt, my favourite casual watering hole here, I’m mistaken (by two attractive blondes, naturally) for a children’s show host called Ivo Eensalu. Apparently I look now like he did then, when they were young and adored him. Lucky me.

Oliver and I join them at their table.

Discussion takes place. Laughter happens. Time passes.

Oliver and I leave with them, on to the next bar. And the next. And the next.

The sun comes up and I board my plane.

I love northeastern Europe.

PS In the old town there’s a theatre with a smashed-up lightbox containing the poster of its current play (the iPhone did its best in the low light):

There's two sides to every story, you see....

There's two sides to every story, you see....

Leave a Reply

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

RSS