Jeremy HildrethMonthly Archives: March, 2009
Selling Lithuania smartly
My six months working with Saffron and Wally Olins for the Lithuanian Development Agency on a strategy and action plan for developing what the client called ‘the economic image of Lithuania’ (and what Wally and I thought of as ‘the image of Lithuania, particularly with respect to commercial considerations’) has wrapped. We had a press [...]
Comeback time for Brand America
The Economist’s online debate (‘This house believes Brand America will regain its shine’) is over, and the proposition carried pretty overwhelmingly. My modest contribution was to point out that people continued to love the USA even as they were busy dissing it, and that now, with W gone, that affection will show up strongly again. [...]
“You can’t shut your ears”
Cliff Jones from the Sync Agency popped round to our London office today to give us a primer on sonic branding. The main takeaway for me is that there really is some science to putting brands to music, and that — as with many things — NOT getting it wrong is halfway to getting it [...]
Globalization at its finest
The Wall Street Journal solicited my Yank-in-London’s take on this other Yank in London, cricket upstart and all-hat/all-fur-coat (depending on whose English you’re speaking) Sir Allen Stanford. I collaborated with my friend Malcolm Bracken who knows a thing or two about cricket. Together we wrote: “The tale of Allen Stanford — Texas billionaire, cricket enthusiast, [...]
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