The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Cuban origin

People usually tease me when I ask for three sugars in my coffee. “It works better that way,” I insist.

There’s no sweeter coffee than a café Cubano, and although obviously the beans don’t come from Cuba (I bet I could write a separate article on the lure of forbidden provenance), the espressos at the La Carreta kiosk in Miami airport (terminal E, lowest level) are dense, sugary, smooth and sludge- and grit-free.

I ordered two. But I’ll go upstairs to eat after I check in. “Cuban” is mostly a terrible endorsement for food. Main exceptions: the Cuban cafe on Prince Street in NYC (get the Cuban press sandwich), the big La Carreta here in Miami (ropa vieja’s my thing, side of fried plantains), and the La Guarida paladar in Havana itself (which, um, a good friend of mine can tell you about in a few years once the statute of limitations on American travel to Cuba runs out or Helms-Burton is repealed).

2 Comments to Cuban origin

  1. Friday, 28 August 2009 at 20:26 | Permalink

    In general, when I’m drinking coffee I’m not looking for a sugary drink. I might as well go for a hot chocolate at that point.

  2. Tuesday, 19 October 2010 at 00:18 | Permalink

    I would rather go for Cuban Cigars

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The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

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A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

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Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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