Sao Paulo surprise

Written on Friday, 24 April 2009 | Branding: bad examples, Branding: places, Travel writing: the fun stuff

Feeling to me like a dangerous, antagonistic, dysutopian Latin edition of Tokyo, this city has failed to much endear itself to yours truly. But while out for jog, this sprang up, and I nabbed it with my cell phone.

A rainbow in Moema

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

I think it's time we held China to first-world scrutiny. Why doesn't their oil spill get the same coverage as the US's? http://bit.ly/9493uu
RT @tombed: Real 'Mad Men' smoked, drank and chased women in the office, according to new survey http://on.wsj.com/boFr86 via @WSJ
The old excuse "it's the weather that makes us dour" doesn't hold up to the heat. Must be something else in the Lithuanian nat'l character.
In Vilnius for the summer. Heatwave. Unlike Brazilians, Cubans, Africans, et al., Lithuanians wither in the sunshine. And still don't smile.
TED's just posted Matt Ridley's brilliant talk on ideas having sex. Love it. Love him. http://bit.ly/bwpdiB

Sao Paulo surprise

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