The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

The loveable quirkiness of northeastern Europe

Uzupis ovalYesterday was the national day of the Republic of Uzupis, the SoHo (NYC, as opposed to Soho, London) of Vilnius, Lithuania. I didn’t make it to Christiania – I’ve still never been to Copenhagen! – before they dismantled it, but I imagine this as a gentrified and more philosophically grounded version of the Danish self-declared enclave.

After getting my passport stamped – and being given a pair of 3D glasses – by bubbly girls in jumpsuits at a makeshift border crossing, I spent a very, very good part of late afternoon at the Uzupio Kavine, which, the republic’s treasury secretary explained to me on the veranda, is the café, the bar and the parliament house.

The republic was founded in 1997 and has its own [fake] money – one unit of which is always good for a glass of beer at the bar here, making it “the world’s most stable currency” according to the secretary – and its owned famed constitution, which guarantees (amongst a laundry list of other curious, charming and sometimes rather enlightened tenets) that:

  • Everybody has the right to live by the River Vilnele, and the River Vilnele has the right to flow by everybody.
  • Everybody has the right to appreciate their unimportance.
  • Everyone may share what they possess.
  • No one can share what they do not possess.
  • Everyone is responsible for their freedom.
  • Everyone has the right to cry.
  • A dog has the right to be a dog.

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The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

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Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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