Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Monthly Archives: May, 2009

Sign of the times?

At the Monaco Grand Prix, Jeremy pays 50 euros for a rum and Coke.

The tell-tale moai

For The Wall Street Journal, Jeremy communes with the moai of Easter Island.

Grits, Green and Graceland

Elvis Presley: corporate identity guru.

The place where it actually happened

On 3 April 1964, Martin Luther King gave the famous ‘mountaintop speech’: “Well, I don’t know what will happen now,” he said. “We’ve got some difficult days ahead. But it really doesn’t matter with me now, because I’ve been to the mountaintop….And I’ve looked over. And I’ve seen the Promised Land. I may not get [...]

Bilbao, Mississippi

Driving from New Orleans to Mobile, I passed this work in progress on the Biloxi waterfront. Directly across from the broad white sand beach and down the main drag from a coming-soon Margaritaville hotel and casino, the construction site really stood out.
No surprise why: it’s an art museum designed by Frank Gehry which was 11 [...]

Sights, sounds and flavours

I haven’t read BRAND sense by Martin Lindstrom but the title and theme fell right into the context of place branding for me here in New Orleans as I wandered the French Quarter listening to jazz, eating crawfish pie and gumbo, and drinking Sazerac cocktails (I’m too old for the famous and fru-fru Hurricanes).
Can you [...]

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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