Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Bilbao, Mississippi

Gehry in Biloxi

Driving from New Orleans to Mobile, I passed this work in progress on the Biloxi waterfront. Directly across from the broad white sand beach and down the main drag from a coming-soon Margaritaville hotel and casino, the construction site really stood out.

No surprise why: it’s an art museum designed by Frank Gehry which was 11 months away from opening when Katrina came along. Hurricane winds broke loose a barge and drove it into the nearly finished building. They’re putting it back together now.

I happen to like Gehry and I like his work. I also found myself agreeing with him — or was he unknowingly agreeing with me? — when he said last summer that the ‘Bilbao effect’ is “bullshit”.

Still, I like that the museum will house local art (mostly from a mad potter named Ohr), and I think the people of Biloxi should be proud to have an exciting building in their midst. Maybe Jimmy Buffet will wander over from Margaritaville and play at the grand opening.

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Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

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