Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Monthly Archives: June, 2009

Anholt: nation branding’s “the most interesting subject in the known universe”

Written by Jeremy on Friday, 26 June 2009 — Leave a Comment

Jeremy on the dais with Simon Anholt in Santiago talking about Chile’s image.

Posted in Branding: good examples, Branding: places, Press: clips and clippings | Tagged ,

Branding and storytelling

Written by Jeremy on Wednesday, 17 June 2009 — Leave a Comment

“And now little man, I give the watch to you.” — Christopher Walken’s Captain Koons to the young Bruce Willis’ Butch in Pulp Fiction
Long have I been aware of the intimate connection between branding and storytelling, and lately I’ve been doing some reading in an effort to formally cross-pollinate place branding with some concepts from [...]

Posted in Branding: good examples | Tagged

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

RSS