Monthly Archives: June, 2009
Anholt: nation branding’s “the most interesting subject in the known universe”
Jeremy on the dais with Simon Anholt in Santiago talking about Chile’s image.
Branding and storytelling
“And now little man, I give the watch to you.” — Christopher Walken’s Captain Koons to the young Bruce Willis’ Butch in Pulp Fiction Long have I been aware of the intimate connection between branding and storytelling, and lately I’ve been doing some reading in an effort to formally cross-pollinate place branding with some concepts [...]
Jeremy Hildreth



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