New place branding how-to guidebook released?

Written on Thursday, 16 July 2009 | Branding: places

I jut got hold of this. I’m not sure if it’s public yet (I can’t find it elsewhere on the web) so if somebody asks me to take it down I will. Otherwise, I’ll leave it here as a resource. I’ll post my own thoughts, perhaps, after I read it.

Download the circulating draft of the UNWTO’s Handbook on Tourism Destination Branding (with an introduction by Simon Anholt) here.

The author is Tom Buncle , the proprietor of the Yellow Railroad tourism and destination consultancy in Edinburgh, Scotland.

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

I think it's time we held China to first-world scrutiny. Why doesn't their oil spill get the same coverage as the US's? http://bit.ly/9493uu
RT @tombed: Real 'Mad Men' smoked, drank and chased women in the office, according to new survey http://on.wsj.com/boFr86 via @WSJ
The old excuse "it's the weather that makes us dour" doesn't hold up to the heat. Must be something else in the Lithuanian nat'l character.
In Vilnius for the summer. Heatwave. Unlike Brazilians, Cubans, Africans, et al., Lithuanians wither in the sunshine. And still don't smile.
TED's just posted Matt Ridley's brilliant talk on ideas having sex. Love it. Love him. http://bit.ly/bwpdiB

New place branding how-to guidebook released?

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