Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Tourist Friendliness 101

The restored Königsberg Cathedral

One hundred and fifty euros for a Russian visa. Nearly six hours waiting to cross the border at Sovetsk/Tilsit. And 134km from there to the city of Kaliningrad/Königsberg.

Königsberg Cathedral is the jewel of what precious little is left here of German architecture — the site the official tourist brochure says to visit first and foremost.

When we got there, at 1pm on a summer Sunday, it was closed of course.

Because it was the weekend.

Lesson: if you want to keep your customers, you MIGHT consider keeping your customers’ hours.

That said, we are really enjoying walking around this one-of-a-kind city, nourished by good, cheap beer (and no open container laws) and the legendary Belomorkanal pinch-filter cigarettes at 6 rubles (that’s almost 11 whole English pence) a pack.

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Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

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