Comments on: Video games and branding http://www.jeremyhildreth.com/2009/07/video-games-and-branding/#utm_source=feed&utm_medium=feed&utm_campaign=feed The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance. Tue, 26 Jul 2011 17:47:20 +0000 hourly 1 By: Lars Huring http://www.jeremyhildreth.com/2009/07/video-games-and-branding/comment-page-1/#comment-436 Lars Huring Mon, 06 Jul 2009 12:10:30 +0000 http://www.jeremyhildreth.com/?p=465#comment-436 Interesting, had a similar discussion with the head of the games design programme at LTU (local university). Unfortunately they aren't quite ready yet, they mostly see game design as a technical exercise and completely disregard the storytelling- and immersion aspect of game design and development. The story is a means for the game mechanics, not the other way 'round. Interesting, had a similar discussion with the head of the games design programme at LTU (local university). Unfortunately they aren’t quite ready yet, they mostly see game design as a technical exercise and completely disregard the storytelling- and immersion aspect of game design and development.

The story is a means for the game mechanics, not the other way ’round.

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