Jeremy HildrethMonthly Archives: August, 2009
If you must have a logo
The best country brand logo ever.
Dispatch from Kaliningrad 3: The Curonian Spit
Read Part 1. Read Part 2. You’d think you’d know it if you were on a mile-wide strip of sand with water on both sides. But the Curonian Spit is so heavily forested that you cannot see anything but trees when you drive along the main road. The Spit is a geographical anomaly: it’s narrowness [...]
The problem with first impressions
…is that you don’t know what you don’t know, sometimes, when you’re looking at something. Take, for example, this scene in Vilnius (where I am delighted to be living for the summer), which I photographed while jogging today. It is a normal scene, a bit of urban decay, some concrete blight. Very common around here. [...]
Two centuries of branding theory and practice boiled down to two lines
‘Seeming’ versus ‘being’: two centuries of branding theory and practice boiled down to two lines.
The chosen brand
As a nation brand, “Israel” is undeniably strong in some areas — technology, security, agriculture — yet marketing products as Israeli, and daring to pitch their Israeli-ness as a virtue, can be problematic. Many Israeli companies, when competing internationally, are even a little shy about their place of origin. Which is why I was pleased [...]
Dispatch from Kaliningrad 2: Konigsberg transmogrified
Read Part 1. There is a Baltic legend of the city Wanetha, a coastal conurbation which was sunk into the sea in retribution for the sins and errors of its citizens. Anybody familiar with this myth would certainly recall it when listening to the tale of Kaliningrad. Konigsberg, as the city was called until 1946, [...]
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