Jeremy Hildreth
Going through a pile I ran across my favourite-ever country logo.
Isn’t it terrific?
It’s on a little giveaway folder with sand inside.
Point:
There was outrage a few years ago when Nottingham came up with a logo and it didn’t feature Robin Hood. I understood that.
In terms of icons or recognizable design features, most places have nothing. If you’re lucky enough to have something, maybe you should use it. And if you use it, render it with charm…with wit…with class…with colour…but NOT with mannered casualness: brush-stroked letterforms or anything with a sun is out, out, out. Unless you’re Spain. And even then I have a secret: I’ve never been much for the Miró thing. Or maybe it’s just been ruined by countless imitations.
