The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

The problem with first impressions

…is that you don’t know what you don’t know, sometimes, when you’re looking at something.

Take, for example, this scene in Vilnius (where I am delighted to be living for the summer), which I photographed while jogging today.

Plinth

It is a normal scene, a bit of urban decay, some concrete blight. Very common around here. You might think to yourself, “Those poor kids [the ones barely visible at the lower right] grow up playing in such ugly, rundown parks.”

True enough. But I knew, only because I happened to discover it two days ago, that that ugly cement mound is a plinth, upon which used to be this monument to Soviet partisans who terrorized the country with Stalin’s sponsorship:

Soviet partisans at Grutas Parkas

When Lithuania got its independence in 1991, this statue and dozens like it were dismantled — immediately and with fervour — and a large number wound up in Gruto Parkas in southern Lithuania, where they are now a tourist attraction (and where the above photograph was taken, not by me).

So, yes, this local park is a bit on the ugly side. But those kids are growing up in a free country, as EU citizens.

Typing this now, I remember walking through the Killing Fields in 2002 and seeing Cambodian children splashing happily in the rainwater that had half-filled a pit which used to be a mass open grave. It was a scene of awful poverty — yet so much better than the historical alternative.

I guess my point is that without knowing the fuller context of things, sometimes your eyes play tricks on you, and you don’t really see what you’re looking at. If you’re an innocent kid, that’s so much the better. But if you’re a consultant like me, or an interested traveller, it’s worth bearing in mind.

Leave a Reply

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

RSS