Comments on: Two centuries of branding theory and practice boiled down to two lines http://www.jeremyhildreth.com/2009/08/two-centuries-of-branding-theory-and-practiced-boiled-down-to-two-lines/#utm_source=feed&utm_medium=feed&utm_campaign=feed Adventures in places, brands and place brands Fri, 28 May 2010 10:44:39 +0000 hourly 1 By: Phil Henry http://www.jeremyhildreth.com/2009/08/two-centuries-of-branding-theory-and-practiced-boiled-down-to-two-lines/comment-page-1/#comment-510 Phil Henry Mon, 07 Sep 2009 12:56:38 +0000 http://www.jeremyhildreth.com/?p=740#comment-510 Jeremy, great post--its brief; it quotes Socrates; and its profound. If this is what comes from the "intersticies of life," I'd like directions to your house. :o) As for my thoughts on seeming and being, from a philosophical or religious point of view, I am in the habit of thinking about the challenge of rebuilding the world and self in terms of the "already" and the "not yet." Starting with what is Already, we strive towards what is Not Yet. On the other hand, and also in the religious vein, hypocrisy is a cancer Jesus described as a whitewashed tomb: pretty on the outside but inside "full of dead men's bones." From this vantage point, then, the challenge of branding is a realistic appraisal of the already (being) and not yet (seeming) without falling into the trap of hypocrisy. Thanks again. Keep up the good work. Jeremy, great post–its brief; it quotes Socrates; and its profound. If this is what comes from the “intersticies of life,” I’d like directions to your house. :o )

As for my thoughts on seeming and being, from a philosophical or religious point of view, I am in the habit of thinking about the challenge of rebuilding the world and self in terms of the “already” and the “not yet.” Starting with what is Already, we strive towards what is Not Yet.

On the other hand, and also in the religious vein, hypocrisy is a cancer Jesus described as a whitewashed tomb: pretty on the outside but inside “full of dead men’s bones.”

From this vantage point, then, the challenge of branding is a realistic appraisal of the already (being) and not yet (seeming) without falling into the trap of hypocrisy.

Thanks again. Keep up the good work.

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