Jeremy HildrethMonthly Archives: September, 2009
Clarity + personality = good branding
Clarity + personality = good branding
The paradox of expectations
Sometimes a more ‘objectively’ attractive place can provide an inferior experience. This is often down to expectations, and whether they are met or exceeded.
My take on the Danish mother seeking
If you haven’t seen this (apparently more than a million people have seen it), watch it before reading further. (YouTube pulled the video after a few days, so this link takes you to the Huffington Post’s archive of the video.) It’s a hoax. ‘Karen’ is an actress named Ditte Arnth Jorgensen. It was perpetrated by [...]
Adventure in Timor 2: Xanana’s hideout
In East Timor, Jeremy lifts the floorboards and climbs into Xanana Gusmao’s hideout.
“We hate you, but please send us Baywatch”
Probably I shouldn’t post this for copyright reasons, but what the hell. I found it whilst trawling some academic journals on the subject of place branding, including the formidable Journal of Brand Management from whose pages I have digitally ripped this. It’s a 2005 review (and a very positive one) by the academic Keith Dinnie [...]
The complete brand book for Lithuania
Download the complete, final volume of our recommendations to Lithuania, including the appendix of notional designs.
Adventure in Timor 1: Something extraordinary happened here
Note: I wrote this in 2005; it’s only ever seen the light of day in the Saffron-produced ‘how to sell East Timor’ book I wrote and directed for an identity project in this tumultuous country. But I loved Timor. The country has just celebrated 10 years since its people voted for freedom from Indonesia (a [...]
Dispatch from Ghadames, Libya
With Saint-Exupery in a tent in the Sahara.
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