The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

The complete brand book for Lithuania

(Not a real festival, by the way.)

(Not a real festival, by the way.)

The work that I did with Saffron on the national image of Lithuania featured an extended rationale, a robust strategy and a set of clever tactics for cajoling, fostering and earning a new-and-improved reputation for the not-so-small northeastern European country of 3.5 million whose big city of Vilnius was/is European Capital of Culture this year.

The 176-page four-colour printed edition also featured our ideas for a possible design style that the country could adopt. But the Lithuanian Development Agency (our client) did not include that graphical, fold-out appendix in the hi-res PDF Selling Lithuania Smartly: A guide to the creative-strategic development of an economic image for the country which they made available online earlier this year.

To download the complete, final, unexpurgated volume of recommendations, including the appendix of notional designs, click here.

1 Comment to The complete brand book for Lithuania

  1. Tuesday, 26 July 2011 at 17:47 | Permalink

    THIS is my man. Perfect claim. Perfect Blog. Perfect work. Hope to get to the next project with you

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The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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