(Not a real festival, by the way.)

The work that I did with Saffron on the national image of Lithuania featured an extended rationale, a robust strategy and a set of clever tactics for cajoling, fostering and earning a new-and-improved reputation for the not-so-small northeastern European country of 3.5 million whose big city of Vilnius was/is European Capital of Culture this year.

The 176-page four-colour printed edition also featured our ideas for a possible design style that the country could adopt. But the Lithuanian Development Agency (our client) did not include that graphical, fold-out appendix in the hi-res PDF Selling Lithuania Smartly: A guide to the creative-strategic development of an economic image for the country which they made available online earlier this year.

To download the complete, final, unexpurgated volume of recommendations, including the appendix of notional designs, click here.