Some of my fellow Yanks will be doing this to my new book

Probably I shouldn’t post this for copyright reasons, but what the hell. I found it whilst trawling some academic journals on the subject of place branding, including the formidable Journal of Brand Management from whose pages I have digitally ripped this.

It’s a 2005 review (and a very positive one) by the academic Keith Dinnie of Brand America, the book I co-authored with Simon Anholt…the book which was translated into five languages (Polish, French, complex Chinese, Hebrew and German…there was even a German-language audio version, believe it or not)….

…and the book which is coming out again, in a glorious revision.

I spoke to the publisher last week and we’re looking at a November pub date for the second edition of Brand America, with the new subtitle: The making, unmaking, and remaking of the greatest national image of all time.

That’s really what it’s about, too — no exaggeration. Simon and I finished the re-write months ago, so I don’t know what’s taken so long. Luckily, the historical tales and anecdotes remain true, and fascinating, and our recommendations are still fresh and awfully provocative (sorry — no bean-spilling…mum’s the word).

I can’t wait for this to hit the shelves, and the streets.

Writes Mr Dinnie, by the way, amongst other remarks:

As one of the first books focusing explicitly on the nation as a brand, ‘Brand America’ outlines the potential benefits to any nation in developing its brand reputation.

‘We hate you but please send us Baywatch‘ [is] one of the great soundbites that are liberally scattered throughout Anholt and Hildreth’s provocative text on America the brand.

Pre-order a copy now.