Jeremy HildrethMonthly Archives: December, 2009
One great lesson from brand valuation
Something I’ve just run across has stopped me in my tracks and compelled me to write a quick post about it. If you work with marketing or branding in any way, this idea — it’s kind of a thought experiment, or in NLP terms a “re-frame” — may interest you, also.
Product America vs. Brand America
As I prep for the launch of the new edition of Simon Anholt’s and my Brand America: The making, unmaking and re-making of the greatest national image of all time, I’ve been taking more notice of the signposts of America’s future — both the encouraging ones (e.g., the election of a black president per se) [...]
The intangible brand value of good copywriting
I ordered business cards last week from Moo.com, based on the word-of-mouth recommendation of my friend, and inveterate entrepreneur of the travel industry, Danilo Gasparrini, head honcho at Babotel (and brains behind the soon-to-be launched and looking-VERY-cool hotelyo.com). The online experience of creating my cards at Moo.com was very satisfying, but I particularly appreciated this [...]
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