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	<title>Comments on: The intangible brand value of good copywriting</title>
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	<description>The world&#039;s most curious man contemplates writing, branding and travelling with an insane degree of nuance.</description>
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		<title>By: Mario</title>
		<link>http://www.jeremyhildreth.com/2009/12/the-intangible-value-of-good-copywriting/comment-page-1/#comment-1404</link>
		<dc:creator>Mario</dc:creator>
		<pubDate>Sat, 23 Jan 2010 17:41:12 +0000</pubDate>
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		<description>Hi Jeremy, it&#039;s Mario, we met a couple of years back at Saffron...Akzo remember?... How&#039;s life? you still based in London? Looks like you&#039;re enjoying the travel writing... 

Anyway, I really enjoyed this post about moo.com and the tone they&#039;ve employed to come across in a human, honest way. I read it a few days ago and wanted to use it as a reference or something but now can&#039;t seem to access the &quot;full story&quot; anymore.

Any chance of posting it again.

Best,

m</description>
		<content:encoded><![CDATA[<p>Hi Jeremy, it&#8217;s Mario, we met a couple of years back at Saffron&#8230;Akzo remember?&#8230; How&#8217;s life? you still based in London? Looks like you&#8217;re enjoying the travel writing&#8230; </p>
<p>Anyway, I really enjoyed this post about moo.com and the tone they&#8217;ve employed to come across in a human, honest way. I read it a few days ago and wanted to use it as a reference or something but now can&#8217;t seem to access the &#8220;full story&#8221; anymore.</p>
<p>Any chance of posting it again.</p>
<p>Best,</p>
<p>m</p>
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