Monthly Archives: February, 2010
Adventure in Timor 4: A destination in the making
Day 7 Leaving my hotel about ten o’clock on Friday, One Last Bar is where I went first. Here I met a UN adviser named Scott who advised me that the next bar to go to was a Brazilian place down by the beach called Exotica. I took a taxi (it’s just outside of central [...]
Mark Twain on copywriting (inadvertently)
Just as people often have a tendency to want to blurt out exactly what’s on their mind, so do companies seem to want to tell you, in their slogans and straplines, exactly what they want you to know about them, and in the least poetic, least inspiring, most pedestrian language possible. The unfortunate result of [...]
Jeremy Hildreth



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