The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

“No good joke ever survives a committee of six” and other superb insights into the creative process

I envy you who are about to watch this speech for the first time. You’re not likely to run across it elsewhere, and it took me some hunting to unearth. God knows why because it’s absolutely effing brilliant from start to finish. Phil Collins (not the drummer) was a speechwriter for Tony Blair. He gave this highly entertaining hour-long talk to a London writers’ group called 26 on 16 October 2008. In it, he offers not only candid and hilarious behind-the-scenes tales from No. 10 Downing Street (apparently the prime minister liked to work on his speeches “wearing some combination of boxer shorts, Ugg boots and track suit”) but also glorious tips and insights that can be extrapolated to the creative process generally (“The moment you know you’ve matured as a writer is when you delete a great line because it’s not relevant.”). Humble, eloquent, thoughtful.

Note: some of the best stuff comes in the Q&A, which forms roughly the second half of the video clip.

Annual 26 speech 2008 from Tom Clarkson on Vimeo.

PS Never mind, but at 56:50 of the tape, that’s me in the audience winning a DVD with a smart-ass (but correct) answer to the question who said “History will absolve me”. I was trying to explain that nobody said it, exactly, because it was Fidel Castro who said it and he said it in Spanish (“La historia me absolverá”) in his 4-hour (!) courtroom speech defending himself in the Moncada barracks bombing trial in 1953 . Which I just happened to know because I’m weird.

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New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

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Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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