The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

The backs of things

Steve Jobs gave an interview as part of a Smithsonian oral history project that’s one of the greatest things I’ve ever read, full stop. If you read this (along with the Playboy interview I’m about to mention), and you read between the lines, too, you’ll know what Steve Jobs knew.

One of the things Steve Jobs knew was that motive matters. Your motive is what’s in your heart and your mind when you’re making or doing whatever it is you make or do that people pay you for.

Walter Isaacson, in his Jobs bio, quotes from another equally lengthy and superb interview with Jobs, from 1985, for Playboy. Jobs’ recalls what his dad told him about one of the hallmarks of a real craftsman.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

That’s a long run-up to my point: I had Steve Jobs on my mind when I visited the Huntington Library in Pasadena, California, to see an exhibition on furniture maker Sam Maloof. In The Wall Street Journal article that resulted from my visit, I couldn’t help but reference good ol’ Steve.

On the surface my article is about Maloof, an American midcentury woodworker-modernist who became a legend in his own time. Beyond that however, it’s about integrity and motives and bringing soulfulness to your work. Since it lives outside The Wall Street Journal‘s pay wall, you can read it for free here.

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New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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