Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Branding

Mark Twain on copywriting (inadvertently)
Ogilvy on tourism advertising
One great lesson from brand valuation
Product America vs. Brand America
The intangible brand value of good copywriting
Humour and insightfulness from Sweden
Brand America back on top; China gaining
Placebo effect enhanced by branding
Smiles trump smugness: why Rio beat Chicago for 2016
Evoke. Evoke. Evoke.
Clarity + personality = good branding
The paradox of expectations
My take on the Danish mother seeking
"We hate you, but please send us Baywatch"
The complete brand book for Lithuania
Adventure in Timor 1: Something extraordinary happened here
Dispatch from Ghadames, Libya
If you must have a logo
The problem with first impressions
Two centuries of branding theory and practice boiled down to two lines
The chosen brand
Why to bother keeping up appearances
Tourist Friendliness 101
New place branding how-to guidebook released?
True is not the same as credible (or edible)
Video games and branding
Where the place branding unicorns live
Anholt: nation branding's "the most interesting subject in the known universe"
Branding and storytelling
Sign of the times?
Grits, Green and Graceland
The place where it actually happened
Bilbao, Mississippi
Sights, sounds and flavours
Cuban origin
Sao Paulo surprise
"If a place is trying to fake it, then it will be exposed."
The loveable quirkiness of northeastern Europe
Selling Lithuania smartly
Comeback time for Brand America
"You can't shut your ears"
Selling yarns
The odd TV appearance
Hang up on Frank Gehry: city branding ticksheet in Monocle

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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