Travel

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

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Sitting at the Ghana High Commission with my nose in a book about Cuba. As you do. Unlike Cuba's, tho, this is one laidback bureaucracy.
Mailer to JFK (so the story goes) on the mistake of the Bay of Pigs: "You invaded a country without understanding its music." #fb
RT @VeryBritishDude: The PM puts me in mind of an Elephant seal. Not the Beachmaster but one of the losers hanging round trying to get laid.
Long I've stood loyal to True Facts, but at times they mislead & betray; that's when even Truer Fiction ought come into play. #fb
Sometimes I'm actually being difficult, but often I'm just holding someone to a higher or different standard than they're used to.
Feels good to return after having done the identity project for Visit London (tourist board) 2yrs ago: http://bit.ly/axuhsB [End self-promo]

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In the news: Swedish Lapland

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