Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

About Jeremy Hildreth

Jeremy Hildreth is a London-based adviser working for tourist boards, investment bureaus and private companies on all issues relating to marketing, image, reputation and provenance.

As a writer, he is a regular contributor to Monocle and The Wall Street Journal.

Read more about what he does, write him at jeremy@jeremyhildreth.com, follow him on Twitter (@jeremyhildreth) or find him on LinkedIn (I’ll connect to anybody/everybody) or facebook (I’ll connect if I know you) or aSmallWorld (I’ll connect if we’ve met before).

What people have said about Jeremy Hildreth

Jeremy Hildreth in Trakai

“Identity genius.”
Wayne Elise, founder and self-described ‘head honcho’ at Charisma Arts (also known as ‘Juggler’ in Neil Strauss’ The Game)

“That last piece you did for us — I think it was some of the best work you’ve ever done. I was over the moon about it.”
Ajaz Ahmed, chairman of AKQA, Creative Review agency of the year 2009

“We had Jeremy here in Swedish Lapland for two days only, and we were impressed and a little surprised how quickly and fully he grasped our situation and could speak meaningfully about it. The ideas he came up with were both imaginative and appropriate. We are happy we found him and are looking now to involve him in several more projects.”
Annika Fredriksson, creative director, Vinter

“Unflappable.”
James P. Pinkerton, FOX News

“Whoa. Think you may be singlehandedly extending the Golden Age of travel writing.”
Kurt Loder, MTV News and Rolling Stone journalist

“Jeremy, you must be the world’s greatest networker.”
Rita Clifton, chairman of Interbrand

“Nuanced.”
Peter J. J. Turner, philosopher/historian, friend, squash partner

“Jeremy’s unique mix of experience, education and personality make him a really good advisor on different branding improvement initiatives. He works in a very professional way.”
Violeta Makauskiene, marketing director, Lithuanian Development Agency

“Lively, original and ambitious.”
Wally Olins, branding guru, colleague at Saffron and lecturer at Oxford


Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

My book with Simon Anholt: on the making, unmaking and remaking of the greatest national image of all time

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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