The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Author Archives: Jeremy

“No good joke ever survives a committee of six” and other superb insights into the creative process

I envy you who are about to watch this speech for the first time. You’re not likely to run across it elsewhere, and it took me some hunting to unearth. God knows why because it’s absolutely effing brilliant from start to finish. Phil Collins (not the drummer) was a speechwriter for Tony Blair. He gave [...]

Perm-36: Party in the Gulag

I went with Oliver. I always go with Oliver, in Russia at least. Three of the four trips — grand adventures, really — I’ve been on in Russia have been shared with Oliver. First, in 2001, it was St. Petersburg. Last year it was Kaliningrad. This time it was Perm, a top-ten Russian city I’d [...]

A museum with a deep sense of place

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit: It was 2002, and I was just starting a [...]

Everything I know about place branding

Everything I know about branding places

Outskirts of Bangkok: the monk, the BMW and the Death Railway

Dispatch from Bangkok Sat 3/23/02 12:28 PM It was 90 degrees in the shade today. Fortunately, we spent most of our time in the air conditioned sixth car of  the weekly government excursion train to the River Kwai Bridge. The highlight of today’s 15-hour, $5 roundtrip rail adventure obviously was the bridge, which we were [...]

My first encounter with Communist China: And I’d thought Wal-Mart in America was cheap!

Dispatch #2 from Kunming, China Tue 3/19/02 8:46 AM In this Chinese city of 3.3 million, there are few outward signs of communism. On the contrary, Kunming is a grimy, bustling semi-metropolis teeming with commerce. It has more in common with what I expected to find, and did find, in Hong Kong than with what [...]

Macau confidential: “Happy! Happy! Happy! Haw! Haw! Haw!”

Dispatch from Kunming, China Sun 3/17/02 6:25 AM Dear Friends, We’re now in Kunming, capital of the Yunann province of the People’s Republic of China. We’ll be here only long enough to arrange permission and transportation for the Burma road, then we’ll head out. In the meantime, we’re enjoying spending $12 USD per night for [...]

In Hong Kong, a shampoo Jean Valjean

From:    jeremyhildreth To:         triplist Date:     Fri 3/15/02 3:35 AM Subject: Dispatch from Hong Kong Dear friends, As I travel the world for the next three months, I’ve promised to keep in touch with all of you as much as possible. Please feel free but not obligated to reply to these dispatches. I arrived [...]

Heat Treatment ’02: Revisiting the travel writing that started it all

The famous “Heat Treatment ’02″ dispatches.

Adventure in Timor 4: A destination in the making

Day 7 Leaving my hotel about ten o’clock on Friday, One Last Bar is where I went first. Here I met a UN adviser named Scott who advised me that the next bar to go to was a Brazilian place down by the beach called Exotica. I took a taxi (it’s just outside of central [...]

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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