Jeremy HildrethAll-new (well, 30-40% new), post-Obama edition of Brand America is out! (March ‘10)
Simon Anholt and I originally published this 40,000-word case story in 2004. It was translated into Polish, Hebrew, German, complex Chinese and, to my surprise, French.
Sayeth the dustjacket of the first edition:
America is more than just a country – it’s the biggest brand the world has ever known, and today, it is a brand in trouble. That’s the argument of this provocative book, now in its second edition, revised and updated with much new material following the election of President Barack Obama.
Since the Declaration of Independence, the United States has been managed, promoted and experienced by people as a global brand unlike any other. Sure, other countries have reputations, too – but the phenomenon of America’s image has been and remains utterly unique in its strength, influence and emotional pull. Why? And how? This book answers those questions.
In a snappy narrative rich in colourful anecdotes and penetrating analysis, Brand America portrays how the most powerful nation brand in history grew to greatness, how close it has come to throwing it all away, and what might still be done to salvage it. It is one of the greatest marketing and product development stories ever told, written with critical perspective and abiding affection by a Brit and an American.
Whether you are friend or foe of Brand America, if you have an interest in media, public diplomacy, American history or good old-fashioned salesmanship, this book will entertain and edify.
If you’re tempted to order it, please do it right now, while your thinking of it. Thanks!
Amazon.co.uk:
