Jeremy HildrethProtected: Place branding: A view at arm’s length
This post is password protected. Enter the password to view comments.
Where are you from?
And for a brand, or for a place itself, what does that mean emotionally and commercially?
In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.
Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.
This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.
Speaking on YouTube
A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).
In the news: Branding the hard way
Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."
In the news: Jeremy’s new book is out
Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.
In the news: Swedish Lapland
Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.
Top 10 most popular
- Grits, Green and Graceland
- Video games and branding
- If you must have a logo
- Two centuries of branding theory and practice boiled down to two lines
- Ogilvy on tourism advertising
- Dispatch from Kaliningrad 1: The bridge to Tilsit
- Dispatch from Ghadames, Libya
- Dispatch from Kaliningrad 2: Konigsberg transmogrified
- Dispatch from Kaliningrad 3: The Curonian Spit
- Easter Island five days after Easter
Have I written about…
Tweets (as WhereBrands)
- "Commitments": me likey. "Brand values" and suchlike: still twaddle after all these years. http://twitpic.com/2izmxp #in
- RT @adamkaveney: Where babies come from, according to brand consultants. http://tweetphoto.com/41301453
- Reading GQ at the barber shop, ran across the phrase "statement-but-functional." Sums up an ideal for many things, well beyond fashion.
- Leaving Vilnius after 5 wks. Sat in the windowsill gazing at the castle and drinking local beer. Time to call a taxi to the airport....sad.
- Places are like people for me. Wherever I am, and whomever I'm with, I miss the rest of them. Can't help it.
Readers respond