Jeremy HildrethCategory Archives: Best of
Everything I know about place branding
Everything I know about branding places
Dispatch from Kaliningrad 3: The Curonian Spit
Read Part 1. Read Part 2. You’d think you’d know it if you were on a mile-wide strip of sand with water on both sides. But the Curonian Spit is so heavily forested that you cannot see anything but trees when you drive along the main road. The Spit is a geographical anomaly: it’s narrowness [...]
Two centuries of branding theory and practice boiled down to two lines
‘Seeming’ versus ‘being’: two centuries of branding theory and practice boiled down to two lines.
Dispatch from Kaliningrad 2: Konigsberg transmogrified
Read Part 1. There is a Baltic legend of the city Wanetha, a coastal conurbation which was sunk into the sea in retribution for the sins and errors of its citizens. Anybody familiar with this myth would certainly recall it when listening to the tale of Kaliningrad. Konigsberg, as the city was called until 1946, [...]
Why to bother keeping up appearances
I know Ignalina nuclear power plant is scheduled to close at the end of this year. And rationally I know that managing two atomic reactors — even if they are almost identical to the vintage Soviet RBMK-1000s at the heart of the Chernobyl hiccup — and keeping an aquarium have nothing to do with each [...]
Dispatch from Kaliningrad 1: The bridge to Tilsit
Stuck at the Russian border for 6 hours.
Sign of the times?
At the Monaco Grand Prix, Jeremy pays 50 euros for a rum and Coke.
The tell-tale moai
For The Wall Street Journal, Jeremy communes with the moai of Easter Island.
Easter Island five days after Easter
This morning I stood with the moai at Ahu Tongariki and watched the sunrise, listening to Stockhausen’s Stimmung on my iPhone. Recommended.
Selling yarns
Everybody drives in Los Angeles. Everywhere. Always. Except if you’re 13, as I was in 1987 the year the free copywriting lessons started. Then you walk home from school (Paul Revere Junior High, in my case) to find on your doorstep a catalog from a new clothing company called J. Peterman — a catalog with [...]
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