Jeremy HildrethCategory Archives: Brand America
One great lesson from brand valuation
Something I’ve just run across has stopped me in my tracks and compelled me to write a quick post about it. If you work with marketing or branding in any way, this idea — it’s kind of a thought experiment, or in NLP terms a “re-frame” — may interest you, also.
Product America vs. Brand America
As I prep for the launch of the new edition of Simon Anholt’s and my Brand America: The making, unmaking and re-making of the greatest national image of all time, I’ve been taking more notice of the signposts of America’s future — both the encouraging ones (e.g., the election of a black president per se) [...]
“We hate you, but please send us Baywatch”
Probably I shouldn’t post this for copyright reasons, but what the hell. I found it whilst trawling some academic journals on the subject of place branding, including the formidable Journal of Brand Management from whose pages I have digitally ripped this. It’s a 2005 review (and a very positive one) by the academic Keith Dinnie [...]
Grits, Green and Graceland
Elvis Presley: corporate identity guru.
Comeback time for Brand America
The Economist’s online debate (‘This house believes Brand America will regain its shine’) is over, and the proposition carried pretty overwhelmingly. My modest contribution was to point out that people continued to love the USA even as they were busy dissing it, and that now, with W gone, that affection will show up strongly again. [...]
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