The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Category Archives: Travel writing: the fun stuff

Why to bother keeping up appearances

I know Ignalina nuclear power plant is scheduled to close at the end of this year. And rationally I know that managing two atomic reactors — even if they are almost identical to the vintage Soviet RBMK-1000s at the heart of the Chernobyl hiccup — and keeping an aquarium have nothing to do with each [...]

Dispatch from Kaliningrad 1: The bridge to Tilsit

Stuck at the Russian border for 6 hours.

Tourist Friendliness 101

One hundred and fifty euros for a Russian visa. Nearly six hours waiting to cross the border at Sovetsk/Tilsit. And 134km from there to the city of Kaliningrad/Königsberg. Königsberg Cathedral is the jewel of what precious little is left here of German architecture — the site the official tourist brochure says to visit first and [...]

Sign of the times?

At the Monaco Grand Prix, Jeremy pays 50 euros for a rum and Coke.

Grits, Green and Graceland

Elvis Presley: corporate identity guru.

Bilbao, Mississippi

Driving from New Orleans to Mobile, I passed this work in progress on the Biloxi waterfront. Directly across from the broad white sand beach and down the main drag from a coming-soon Margaritaville hotel and casino, the construction site really stood out. No surprise why: it’s an art museum designed by Frank Gehry which was [...]

Sights, sounds and flavours

I haven’t read BRAND sense by Martin Lindstrom but the title and theme fell right into the context of place branding for me here in New Orleans as I wandered the French Quarter listening to jazz, eating crawfish pie and gumbo, and drinking Sazerac cocktails (I’m too old for the famous and fru-fru Hurricanes). Can [...]

Cuban origin

People usually tease me when I ask for three sugars in my coffee. “It works better that way,” I insist. There’s no sweeter coffee than a café Cubano, and although obviously the beans don’t come from Cuba (I bet I could write a separate article on the lure of forbidden provenance), the espressos at the [...]

Sao Paulo surprise

Feeling to me like a dangerous, antagonistic, dysutopian Latin edition of Tokyo, this city has failed to much endear itself to yours truly. But while out for jog, this sprang up, and I nabbed it with my cell phone.

Easter Island five days after Easter

This morning I stood with the moai at Ahu Tongariki and watched the sunrise, listening to Stockhausen’s Stimmung on my iPhone. Recommended.

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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