Jeremy HildrethCategory Archives: Branding: good examples
The backs of things
Steve Jobs gave an interview as part of a Smithsonian oral history project that’s one of the greatest things I’ve ever read, full stop. If you read this (along with the Playboy interview I’m about to mention), and you read between the lines, too, you’ll know what Steve Jobs knew. One of the things Steve [...]
Keeping perspective on perspectives
There’s a great expression in American English: “Where you stand depends on where you sit.” It means: your point of view is probably highly correlated with what you think your place in the world is. It’s a simple idea, but I have found it extremely powerful to keep it in mind when working on place [...]
“No good joke ever survives a committee of six” and other superb insights into the creative process
I envy you who are about to watch this speech for the first time. You’re not likely to run across it elsewhere, and it took me some hunting to unearth. God knows why because it’s absolutely effing brilliant from start to finish. Phil Collins (not the drummer) was a speechwriter for Tony Blair. He gave [...]
Mark Twain on copywriting (inadvertently)
Just as people often have a tendency to want to blurt out exactly what’s on their mind, so do companies seem to want to tell you, in their slogans and straplines, exactly what they want you to know about them, and in the least poetic, least inspiring, most pedestrian language possible. The unfortunate result of [...]
One great lesson from brand valuation
Something I’ve just run across has stopped me in my tracks and compelled me to write a quick post about it. If you work with marketing or branding in any way, this idea — it’s kind of a thought experiment, or in NLP terms a “re-frame” — may interest you, also. First, two seconds of [...]
The intangible brand value of good copywriting
I ordered business cards last week from Moo.com, based on the word-of-mouth recommendation of my friend, and inveterate entrepreneur of the travel industry, Danilo Gasparrini, head honcho at Babotel (and brains behind the soon-to-be launched and looking-VERY-cool hotelyo.com). The online experience of creating my cards at Moo.com was very satisfying, but I particularly appreciated this [...]
Placebo effect enhanced by branding
Placebo effect enhanced by branding
Clarity + personality = good branding
Clarity + personality = good branding
My take on the Danish mother seeking
If you haven’t seen this (apparently more than a million people have seen it), watch it before reading further. (YouTube pulled the video after a few days, so this link takes you to the Huffington Post’s archive of the video.) It’s a hoax. ‘Karen’ is an actress named Ditte Arnth Jorgensen. It was perpetrated by [...]
The complete brand book for Lithuania
Download the complete, final volume of our recommendations to Lithuania, including the appendix of notional designs.
Readers respond