Jeremy HildrethCategory Archives: Branding: good examples
Are you legible?
Just as a writer bears ultimate responsibility for being understood, “If you’re a place, it’s up to you to present yourself legibly,” to make sure people can get your story. This is some of the advice I give in a casual but insightful essay that Thinkingplace have published in their quarterly. I use examples from [...]
Mark Twain on copywriting (inadvertently)
Just as people often have a tendency to want to blurt out exactly what’s on their mind, so do companies seem to want to tell you, in their slogans and straplines, exactly what they want you to know about them, and in the least poetic, least inspiring, most pedestrian language possible. The unfortunate result of [...]
Ogilvy on tourism advertising
My copy of Ogilvy on Advertising sits on a shelf miles from here. I wanted to re-read the section on advertising tourism for Jamaica, as that might be the closest this genius of promotion came to weighing in on nation branding. I found, however, a student’s book report which summarizes Ogilvy’s tips on tourism advertising: [...]
One great lesson from brand valuation
Something I’ve just run across has stopped me in my tracks and compelled me to write a quick post about it. If you work with marketing or branding in any way, this idea — it’s kind of a thought experiment, or in NLP terms a “re-frame” — may interest you, also.
The intangible brand value of good copywriting
I ordered business cards last week from Moo.com, based on the word-of-mouth recommendation of my friend, and inveterate entrepreneur of the travel industry, Danilo Gasparrini, head honcho at Babotel (and brains behind the soon-to-be launched and looking-VERY-cool hotelyo.com). The online experience of creating my cards at Moo.com was very satisfying, but I particularly appreciated this [...]
Humour and insightfulness from Sweden
1) This mockumentary satire ad for the ski resort of Åre should make you laugh. A representative of Visit Sweden showed it as part of her presentation to the Swedish Lapland Tourismforum, at which I spoke also. I’d seen it before, but it reminded me that humour — unforced, of course, as a natural expression [...]
Placebo effect enhanced by branding
Placebo effect enhanced by branding
Evoke. Evoke. Evoke.
Evoke. Evoke. Evoke.
Clarity + personality = good branding
Clarity + personality = good branding
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