Jeremy HildrethCategory Archives: Branding: good examples
My take on the Danish mother seeking
If you haven’t seen this (apparently more than a million people have seen it), watch it before reading further. (YouTube pulled the video after a few days, so this link takes you to the Huffington Post’s archive of the video.)
It’s a hoax. ‘Karen’ is an actress named Ditte Arnth Jorgensen. It was perpetrated by Visit [...]
The complete brand book for Lithuania
Download the complete, final volume of our recommendations to Lithuania, including the appendix of notional designs.
If you must have a logo
The best country brand logo ever.
Two centuries of branding theory and practice boiled down to two lines
‘Seeming’ versus ‘being’: two centuries of branding theory and practice boiled down to two lines.
The chosen brand
As a nation brand, “Israel” is undeniably strong in some areas — technology, security, agriculture — yet marketing products as Israeli, and daring to pitch their Israeli-ness as a virtue, can be problematic.
Many Israeli companies, when competing internationally, are even a little shy about their place of origin. Which is why I was pleased to [...]
Video games and branding
Let me put my cards on the table: when it comes to video games, I’m an Atari 2600 guy. That’s about the last time I played with the things, and I know that makes me a troglodyte.
Which is why I was glad when my friend Ajaz Ahmed, chairman of AKQA, one of the great digital [...]
Anholt: nation branding’s “the most interesting subject in the known universe”
Jeremy on the dais with Simon Anholt in Santiago talking about Chile’s image.
Branding and storytelling
“And now little man, I give the watch to you.” — Christopher Walken’s Captain Koons to the young Bruce Willis’ Butch in Pulp Fiction
Long have I been aware of the intimate connection between branding and storytelling, and lately I’ve been doing some reading in an effort to formally cross-pollinate place branding with some concepts from [...]
Grits, Green and Graceland
Elvis Presley: corporate identity guru.
The place where it actually happened
On 3 April 1964, Martin Luther King gave the famous ‘mountaintop speech’: “Well, I don’t know what will happen now,” he said. “We’ve got some difficult days ahead. But it really doesn’t matter with me now, because I’ve been to the mountaintop….And I’ve looked over. And I’ve seen the Promised Land. I may not get [...]
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