Jeremy HildrethCategory Archives: Branding: good examples
If you must have a logo
The best country brand logo ever.
Two centuries of branding theory and practice boiled down to two lines
‘Seeming’ versus ‘being’: two centuries of branding theory and practice boiled down to two lines.
The chosen brand
As a nation brand, “Israel” is undeniably strong in some areas — technology, security, agriculture — yet marketing products as Israeli, and daring to pitch their Israeli-ness as a virtue, can be problematic. Many Israeli companies, when competing internationally, are even a little shy about their place of origin. Which is why I was pleased [...]
Video games and branding
Let me put my cards on the table: when it comes to video games, I’m an Atari 2600 guy. That’s about the last time I played with the things, and I know that makes me a troglodyte. Which is why I was glad when my friend Ajaz Ahmed, chairman of AKQA, one of the great [...]
Anholt: nation branding’s “the most interesting subject in the known universe”
Jeremy on the dais with Simon Anholt in Santiago talking about Chile’s image.
Branding and storytelling
“And now little man, I give the watch to you.” — Christopher Walken’s Captain Koons to the young Bruce Willis’ Butch in Pulp Fiction Long have I been aware of the intimate connection between branding and storytelling, and lately I’ve been doing some reading in an effort to formally cross-pollinate place branding with some concepts [...]
Grits, Green and Graceland
Elvis Presley: corporate identity guru.
Bilbao, Mississippi
Driving from New Orleans to Mobile, I passed this work in progress on the Biloxi waterfront. Directly across from the broad white sand beach and down the main drag from a coming-soon Margaritaville hotel and casino, the construction site really stood out. No surprise why: it’s an art museum designed by Frank Gehry which was [...]
Sights, sounds and flavours
I haven’t read BRAND sense by Martin Lindstrom but the title and theme fell right into the context of place branding for me here in New Orleans as I wandered the French Quarter listening to jazz, eating crawfish pie and gumbo, and drinking Sazerac cocktails (I’m too old for the famous and fru-fru Hurricanes). Can [...]
Cuban origin
People usually tease me when I ask for three sugars in my coffee. “It works better that way,” I insist. There’s no sweeter coffee than a café Cubano, and although obviously the beans don’t come from Cuba (I bet I could write a separate article on the lure of forbidden provenance), the espressos at the [...]
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