Jeremy HildrethCategory Archives: Branding: good examples
“If a place is trying to fake it, then it will be exposed.”
“I never said most of the things I said” said Yogi Berra. I felt just like Yogi when I read over this article in the new issue of Business Traveller magazine which quotes me heavily, discussing my/Saffron’s work in Northern Ireland, London and Lithuania. Luckily, most of what I said (or didn’t say) sounds half-way [...]
The loveable quirkiness of northeastern Europe
Yesterday was the national day of the Republic of Uzupis, the SoHo (NYC, as opposed to Soho, London) of Vilnius, Lithuania. I didn’t make it to Christiania – I’ve still never been to Copenhagen! – before they dismantled it, but I imagine this as a gentrified and more philosophically grounded version of the Danish self-declared [...]
Selling Lithuania smartly
My six months working with Saffron and Wally Olins for the Lithuanian Development Agency on a strategy and action plan for developing what the client called ‘the economic image of Lithuania’ (and what Wally and I thought of as ‘the image of Lithuania, particularly with respect to commercial considerations’) has wrapped. We had a press [...]
“You can’t shut your ears”
Cliff Jones from the Sync Agency popped round to our London office today to give us a primer on sonic branding. The main takeaway for me is that there really is some science to putting brands to music, and that — as with many things — NOT getting it wrong is halfway to getting it [...]
Selling yarns
Everybody drives in Los Angeles. Everywhere. Always. Except if you’re 13, as I was in 1987 the year the free copywriting lessons started. Then you walk home from school (Paul Revere Junior High, in my case) to find on your doorstep a catalog from a new clothing company called J. Peterman — a catalog with [...]
The odd TV appearance
With a little help from my friends (I don’t come on the first time till 1 minute 59), I tell CNBC’s audience that proper nation branding is painstaking.
Hang up on Frank Gehry: city branding ticksheet in Monocle
Probably you’ve run across Monocle magazine by now and decided you love or hate its metrosexual persona, but if not, try one out next time you pass the newsstand; you can tell the periodical (now in its 15th issue) is pulling it off because each number is thicker with ads than the last. For their [...]
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