Jeremy HildrethCategory Archives: Branding: places
Ogilvy on tourism advertising
My copy of Ogilvy on Advertising sits on a shelf miles from here. I wanted to re-read the section on advertising tourism for Jamaica, as that might be the closest this genius of promotion came to weighing in on nation branding. I found, however, a student’s book report which summarizes Ogilvy’s tips on tourism advertising: [...]
One great lesson from brand valuation
Something I’ve just run across has stopped me in my tracks and compelled me to write a quick post about it. If you work with marketing or branding in any way, this idea — it’s kind of a thought experiment, or in NLP terms a “re-frame” — may interest you, also.
First, two seconds of background…. [...]
Humour and insightfulness from Sweden
1) This mockumentary satire ad for the ski resort of Åre should make you laugh. A representative of Visit Sweden showed it as part of her presentation to the Swedish Lapland Tourismforum, at which I spoke also. I’d seen it before, but it reminded me that humour — unforced, of course, as a natural expression [...]
Brand America back on top; China gaining
Brand America back on top; China gaining
Evoke. Evoke. Evoke.
Evoke. Evoke. Evoke.
The paradox of expectations
Sometimes a more ‘objectively’ attractive place can provide an inferior experience. This is often down to expectations, and whether they are met or exceeded.
My take on the Danish mother seeking
If you haven’t seen this (apparently more than a million people have seen it), watch it before reading further. (YouTube pulled the video after a few days, so this link takes you to the Huffington Post’s archive of the video.)
It’s a hoax. ‘Karen’ is an actress named Ditte Arnth Jorgensen. It was perpetrated by Visit [...]
Adventure in Timor 1: Something extraordinary happened here
Note: I wrote this in 2005; it’s only ever seen the light of day in the Saffron-produced ‘how to sell East Timor’ book I wrote and directed for an identity project in this tumultuous country. But I loved Timor. The country has just celebrated 10 years since its people voted for freedom from Indonesia (a [...]
Dispatch from Ghadames, Libya
With Saint-Exupery in a tent in the Sahara.
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