Jeremy HildrethCategory Archives: Press: clips and clippings
Perm-36: Party in the Gulag
I went with Oliver. I always go with Oliver, in Russia at least. Three of the four trips — grand adventures, really — I’ve been on in Russia have been shared with Oliver. First, in 2001, it was St. Petersburg. Last year it was Kaliningrad. This time it was Perm, a top-ten Russian city I’d [...]
Clarity + personality = good branding
Clarity + personality = good branding
Where the place branding unicorns live
Something fell onto my desk today that reminded me again of one of the clichés of place branding that just never goes away: the self-described LAND OF CONTRASTS. I guess it sounds like it would be an appealing marketing claim. But it’s not. Period. In fact, I’ll buy dinner for anybody who convinces me that [...]
Anholt: nation branding’s “the most interesting subject in the known universe”
Jeremy on the dais with Simon Anholt in Santiago talking about Chile’s image.
Comeback time for Brand America
The Economist’s online debate (‘This house believes Brand America will regain its shine’) is over, and the proposition carried pretty overwhelmingly. My modest contribution was to point out that people continued to love the USA even as they were busy dissing it, and that now, with W gone, that affection will show up strongly again. [...]
The odd TV appearance
With a little help from my friends (I don’t come on the first time till 1 minute 59), I tell CNBC’s audience that proper nation branding is painstaking.
Hang up on Frank Gehry: city branding ticksheet in Monocle
Probably you’ve run across Monocle magazine by now and decided you love or hate its metrosexual persona, but if not, try one out next time you pass the newsstand; you can tell the periodical (now in its 15th issue) is pulling it off because each number is thicker with ads than the last. For their [...]
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