Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Category Archives: promo

3-day immediate-benefits place brand consultation offer

Written by Jeremy on Sunday, 23 May 2010 — Leave a Comment

Long-term engagements can have advantages for both consultants and clients. But they take time, they cost a lot, and even more problematically, they tend to create grandiose expectations about the results those “big branding programmes” can achieve. Besides, the truth is: there are times when you just want mentoring — a dash of practical advice [...]

Also posted in Branding: places | Tagged

Everything I know about place branding

Written by Jeremy on Sunday, 16 May 2010 — 1 Comment

Benefits and hazards of place branding

Also posted in Best of, Branding: places | Tagged , ,

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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