The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Category Archives: Wall Street Journal

Perm-36: Party in the Gulag

I went with Oliver. I always go with Oliver, in Russia at least. Three of the four trips — grand adventures, really — I’ve been on in Russia have been shared with Oliver. First, in 2001, it was St. Petersburg. Last year it was Kaliningrad. This time it was Perm, a top-ten Russian city I’d [...]

A museum with a deep sense of place

This week The Wall Street Journal ran my story about the adored and adorable Pitt Rivers museum of ethnography and world archeology in Oxford, England (as opposed, I guess, to Oxford, Mississippi). You can read it here. For length, they did cut an anecdote about my first visit: It was 2002, and I was just starting a [...]

The tell-tale moai

For The Wall Street Journal, Jeremy communes with the moai of Easter Island.

Globalization at its finest

The Wall Street Journal solicited my Yank-in-London’s take on this other Yank in London, cricket upstart and all-hat/all-fur-coat (depending on whose English you’re speaking) Sir Allen Stanford. I collaborated with my friend Malcolm Bracken who knows a thing or two about cricket. Together we wrote: “The tale of Allen Stanford — Texas billionaire, cricket enthusiast, [...]

Thrilling cities, James Bond, and me

As a kid, I watched all the James Bond movies. And since I didn’t travel beyond the country of my birth until my late 20s, the films’ depictions of places made a big and romantic impact on me. Many of the places featured in Bond films — from the Basilica Cistern in Istanbul (“From Russia [...]

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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