What I do

In modern jargon, I’m a branding consultant.

I want what you’re doing or selling to mean more to people. I want to make it easier for people to choose you and harder for them to walk away.

I want people to understand you better and like you more.

I do my work mostly through consulting and speaking. I am also a copywriter.

I’m a teacher, a coach, an adviser, a wordsmith, a storyteller.

And when I can directly improve the quality and appeal of what you sell, I’m a product development consultant, too.

I combine an unusual set of talents.

I’m a “Hey, what about…” lateral thinker, a “How’s this for a strapline:” verbal maestro, a “That would get great coverage” journalist and PR hack, and a “We can get that past the board, definitely” business strategist with two B-school degrees. (I’m also an “Anatiera joined me on the jetty just as the sun began its final slide down the back of the sky” travel writer, but that’s not the main subject here.)

I give actionable marketing ideas that will lead, in time, to earning a stronger reputation. These ideas arise from imagination, experience and research; they are tempered by judgment and typically intended to be deployed with verve.

I specialize in place branding (nations, cities, regions) and I also work extensively in the commercial realm.

Read my full bio or view my 3-day immediate benefits consulting package offer.