Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Speaking

Watch on YouTube (or right click here to download) a 2-minute highlight from one of my speeches.

Keynote address at the Brand Finance forum

I give stump speeches, guest lectures, keynote addresses, workshops and after dinner talks. Some of my appearances in the last few years:

  • Accra, Ghana. Main speaker, Brand 2010: The Branding & Identity Conference, and panelist for the Nation Branding Forum at the British Council, 23 and 24 March 2010.
  • Piteå, Swedish Lapland. Lecture to a consortium of tourism entrepreneurs at their annual Turismforum on how to collectively build a better and better Swedish Lapland brand, November 2009.
  • Brunel University, West London. A talk on the branding work I was part of in Northern Ireland at the 1st International Colloquium on Place Marketing and Branding at Brunel Business School, 25 September 2009.
  • Santiago, Chile. Address entitled “‘Where are you from?’ is not such a simple question!” at the international seminar on the communication of country image, April 2009.
  • Nottingham, England. European Cities Marketing conference, “Brand: what’s a city to do?”
  • The Hague University, Netherlands. Guest lecture to undergraduate students in international communications management.
  • El Escorial, Spain. Speech on developing the technological image of Spain at the Cursos de Verano, Universidad Complutense, segment on country branding.
  • London Stock Exchange. Keynote address entitled “Understanding the Value of Nation and Location Branding” at the Annual Brand Finance Forum 2007. (Clip available at bottom of this page.)
  • Speaking in HungaryRio de Janeiro, Brazil. Presentation to Governor Sergio Cabral and his advisors entitled “Image Reality Identity: 3Factors, 1Rio”.
  • Limbazi, Latvia. 3rd Annual [2007] Summer Public Management Intstitute conference on communication as a tool for better governance.
  • Otepaa, Estonia. Talk entitled “Small places in a big world: how branding can help” at the Consumetric place branding conference.
  • London, England. Panelist on “The Silk Road is Gone for Good” at Asia House, sponsored by the British Council.
  • Sutton Coldfield, England. Keynote address at a UK Trade and Investment inward investment conference, “Branding in the world today–and tomorrow: insights and musings from the field”.
  • Budapest, Hungary. Presentation at a DEMOS national image and identity conference. (Slideshow here.)
  • Central Saint Martin’s College of Art & Design, London. Lecture to graduate students on logos and labels.
  • Cheltenham Spa, England. After dinner branding ‘how to’ speech to an investor’s club.
  • Warwick University. Guest lecture to the MBA class of Ged Watts.
  • New York City. Panelist at an Advertising Age magazine one-day conference.
  • Oxford University. Guest lecturer on branding and the branding business to Wally Olins’ MBA students.

Read my full bio here.

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Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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