The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Projects

I have been involved with the following projects and clients, amongst others. Some items are clickable for further details or stories.

Place identity

Lithuania – client: the Lithuanian Development Agency
Visit London – a corporate identity for the marketing arm of Europe’s largest city
Swedish Lapland — assisting with the identity development of the region
Israeli Ministry of Foreign Affairs — pitch
Amman, Jordan — pitch to the municipality
Northern Ireland tourism — client: Northern Ireland Tourist Board
Rio de Janeiro, Brazil – on behalf of the governor of the State of Rio
County Durham, England – a tourism project
Plovdiv, Bulgaria — workshop on developing a brand for Bulgaria’s second city
East Timor Development Agency — to attract tourism to the world’s newest democracy
Poland — work on the national reputation and branding programme
Latvia — a pilot nation branding project
Mauritius tourism – pitch
Isle of Man – pitch
Libya — pitch
London Development Agency — making the city’s brand strategy coherent, and projecting it at the 2010 Shanghai EXPO

Provenance-related, and events

Apollo Tyres, India — attending to European market-entry issues
Vueling Airlines – low-cost, high-style, Barcelona-based carrier
Mondragon/FAGOR – the world’s largest industrial cooperative, based in the Basque Country
China Now festival in the UK — verbal identity development
Madrid 2016 Olympics bid — pitch
Wroclaw, Poland, 2012 EXPO bid
Lloyds [of London] — the famous insurers
Turkcell — Turkey’s largest mobile services provider
Isle of Jura whisky
Polska! Year
Audimas
– creating a flagship clothing brand from Lithuania

Property development

an Abu Dhabi ski resort – still under wraps; click title for the full story
Walbrook Square – a Foster & Partners project in the City of London
Michael Schumacher World Champion Tower — in a city that can’t yet be disclosed
DTZ — defining the expression for one of the world’s oldest and greatest real estate brands (with Lighthouse)
BioCity Development Company — finding and refining a brand purpose for an innovative Istanbul-based residential science park (with Brandflight)

Corporate identity, and retail

European Patent Office — internal/external identity for one of the world’s most important treaty organizations
AkzoNobel – largest coatings company (and one of the largest chemicals companies) in the world
CapitalOne/Bankinter — invention of a name and identity of the new Obsidiana Spanish credit card
Rolls-Royce — pitch to do branding related to the launch of the new Ghost
Lynx Grills, Los Angeles, California
Royal Opera House, Covent Garden
Trash & Soul — creation and codification of a new LVMH brand
Thames Water (and American Water) — new identity for London’s water supplier
Tata Beverages — pitch
School Disco — pitch
Truphone — formulating and embedding a brand strategy for the English mobile operator who offers multiple international numbers tied to a single SIM card (with Brandflight)
Volkswagen — confidential (working with VW’s agency AKQA)
Nike — confidential (working with Nike’s agency AKQA)

Read my full bio here. Or check out the section on What I do.

New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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