Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Projects

I have been involved with the following projects, amongst others. Some items are clickable for further details or stories.

Place identity

Lithuania – client: the Lithuanian Development Agency
Visit London – a corporate identity for the marketing arm of Europe’s largest city
Swedish Lapland — assisting with the identity development of the region
Israeli Ministry of Foreign Affairs — pitch
Amman, Jordan — pitch to the municipality
Northern Ireland tourism — client: Northern Ireland Tourist Board
Rio de Janeiro, Brazil – on behalf of the governor of the State of Rio
County Durham, England – a tourism project
Plovdiv, Bulgaria — workshop on developing a brand for Bulgaria’s second city
East Timor Development Agency — to attract tourism to the world’s newest democracy
Poland — work on the national reputation and branding programme
Latvia — a pilot nation branding project
Mauritius tourism – pitch
Isle of Man – pitch
Libya — pitch

Provenance-related, and events

Apollo Tyres, India — attending to European market-entry issues
Vueling Airlines – low-cost, high-style, Barcelona-based carrier
Mondragon/FAGOR – the world’s largest industrial cooperative, based in the Basque Country
China Now festival in the UK — verbal identity development
Madrid 2016 Olympics bid — pitch
Wroclaw, Poland, 2012 EXPO bid
Lloyds [of London] — the famous insurers
Turkcell — Turkey’s largest mobile services provider
Isle of Jura whisky
Polska! Year

Property development

an Abu Dhabi ski resort – still under wraps; click title for the full story
Walbrook Square – a Foster & Partners project in the City of London
Michael Schumacher World Champion Tower — in a city that can’t yet be disclosed

Corporate identity, and retail

European Patent Office — internal/external identity for one of the world’s most important treaty organizations
AkzoNobel – largest coatings company (and one of the largest chemicals companies) in the world
Obsidiana — invention of a name and identity for a new Spanish credit card
Rolls-Royce — pitch to do branding related to the launch of the new Ghost
Lynx Grills, Los Angeles, California
Royal Opera House, Covent Garden
Trash & Soul — creation and codification of a new LVMH brand
CapitalOne — branding for the company’s offer in Spain
Thames Water (and American Water) — new identity for London’s water supplier
Tata Beverages — pitch
School Disco — pitch

Read my full bio here. Or check out the section on What I do.

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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