Projects

I have been involved with the following projects and clients, amongst others. Some items are clickable for further details or stories.

Place identity

Lithuania – client: the Lithuanian Development Agency
Visit London – a corporate identity for the marketing arm of Europe’s largest city
Swedish Lapland — assisting with the identity development of the region
Israeli Ministry of Foreign Affairs — pitch
Amman, Jordan — pitch to the municipality
Northern Ireland tourism — client: Northern Ireland Tourist Board
Rio de Janeiro, Brazil – on behalf of the governor of the State of Rio
County Durham, England – a tourism project
Plovdiv, Bulgaria — workshop on developing a brand for Bulgaria’s second city
East Timor Development Agency — to attract tourism to the world’s newest democracy
Poland — work on the national reputation and branding programme
Latvia — a pilot nation branding project
Mauritius tourism – pitch
Isle of Man – pitch
Libya — pitch
London Development Agency — making the city’s brand strategy coherent, and projecting it at the 2010 Shanghai EXPO

Provenance-related, and events

Apollo Tyres, India — attending to European market-entry issues
Vueling Airlines – low-cost, high-style, Barcelona-based carrier
Mondragon/FAGOR – the world’s largest industrial cooperative, based in the Basque Country
China Now festival in the UK — verbal identity development
Madrid 2016 Olympics bid — pitch
Wroclaw, Poland, 2012 EXPO bid
Lloyds [of London] — the famous insurers
Turkcell — Turkey’s largest mobile services provider
Isle of Jura whisky
Polska! Year
Audimas – creating a flagship clothing brand from Lithuania

Property development

an Abu Dhabi ski resort – still under wraps; click title for the full story
Walbrook Square – a Foster & Partners project in the City of London
Michael Schumacher World Champion Tower — in a city that can’t yet be disclosed
DTZ — defining the expression for one of the world’s oldest and greatest real estate brands (with Lighthouse)
BioCity Development Company — finding and refining a brand purpose for an innovative Istanbul-based residential science park (with Brandflight)

Corporate identity, and retail

European Patent Office — internal/external identity for one of the world’s most important treaty organizations
AkzoNobel – largest coatings company (and one of the largest chemicals companies) in the world
CapitalOne/Bankinter — invention of a name and identity of the new Obsidiana Spanish credit card
Rolls-Royce — pitch to do branding related to the launch of the new Ghost
Lynx Grills, Los Angeles, California
Royal Opera House, Covent Garden
Trash & Soul — creation and codification of a new LVMH brand
Thames Water (and American Water) — new identity for London’s water supplier
Tata Beverages — pitch
School Disco — pitch
Truphone — formulating and embedding a brand strategy for the English mobile operator who offers multiple international numbers tied to a single SIM card (with Brandflight)
Volkswagen — confidential (working with VW’s agency AKQA)
Nike — confidential (working with Nike’s agency AKQA)

Read my full bio here. Or check out the section on What I do.