Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Lithuania

Vilnius at twilight before a summer rainDepending on how you score it, my relationship with the Baltics goes back more than a decade now. I have special feelings for this part of the world, which I call — and encourage others to call — northeastern Europe.

But it is Lithuania that I have come to know and love the best. I came here first, just for a day, in 2003 while working on the Latvia project with Wally Olins whilst still a student at Oxford, and I am typing this now (June ‘09) in a flat on Vilnius’ Pilies Street which I have rented for the summer. In between — specifically, from September 2008 through March 2009 — I led a project on developing the so-called ‘economic image of Lithuania’ for the nation’s inward investment department, the LDA.

I blogged about the end of that project here, and included a link to the published report. I also blogged about one of my favourite faux countries, the Uzupis Republic, a bohemian neighbourhood here in Vilnius which I hang out in as often as possible. I also posted the short tale of the time I accidentally got lost on my way to Lithuania and spent a wonderful night out in Tallinn, Estonia.

The Lithuanian countryside

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Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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