The world's most curious man contemplates writing, branding and travelling with an insane degree of nuance.

jeremy@jeremyhildreth.com

Lithuania

Vilnius at twilight before a summer rainDepending on how you score it, my relationship with the Baltics goes back more than a decade now. I have special feelings for this part of the world, which I call — and encourage others to call — northeastern Europe.

But it is Lithuania that I have come to know and love the best. I came here first, just for a day, in 2003 while working on the Latvia project with Wally Olins whilst still a student at Oxford, and I am typing this now (June ’09) in a flat on Vilnius’ Pilies Street which I have rented for the summer. In between — specifically, from September 2008 through March 2009 — I led a project on developing the so-called ‘economic image of Lithuania’ for the nation’s inward investment department, the LDA.

I blogged about the end of that project here, and included a link to the published report. I also blogged about one of my favourite faux countries, the Uzupis Republic, a bohemian neighbourhood here in Vilnius which I hang out in as often as possible. I also posted the short tale of the time I accidentally got lost on my way to Lithuania and spent a wonderful night out in Tallinn, Estonia.

The Lithuanian countryside

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New destination

The WhereBrands place branding blog is the new soapbox for my strong opinions and invaluable wisdom about place-related marketing.

You’ve found me!

Not always easy. As an international brand copywriter, Wall Street Journal arts page contributor and near-nomad, the road is my home.

The constant stimulation of an ever-changing confluence of people, place and moment has shown itself to be the ideal salve for my painful curiosity about this astounding phenomenon we call human conscious life.

So I travel.

Meanwhile, I tell my stories and I help others tell theirs, doing my bit make the world safe for good writing and good marketing. I've had an eventful career so far (read the full "about me" stuff here; for better or worse, it's almost all true).

At present, I am creative director of WhereBrands, a company I founded to coach cities, countries and companies on how to make the most of [a] place. WhereBrands' site is devoted wholly to place-related marketing, branding and communications, as is the WhereBrands place branding blog.

The rest of my brilliant insights about marketing, writing and travelling you'll find right here (along with the lousy ones). I encourage you to leave comments, or, if you feel yourself a kindred spirit, drop me a line; I'm always glad to hear from clever, exotic people like you.

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

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