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	<title>Jeremy Hildreth &#187; Bermuda</title>
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	<description>The world&#039;s most curious man contemplates writing, branding and travelling with an insane degree of nuance.</description>
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		<title>If you must have a logo</title>
		<link>http://www.jeremyhildreth.com/2009/08/if-you-must-have-a-logo/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.jeremyhildreth.com/2009/08/if-you-must-have-a-logo/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 09:48:47 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Branding: good examples]]></category>
		<category><![CDATA[Branding: places]]></category>
		<category><![CDATA[Bermuda]]></category>
		<category><![CDATA[logos]]></category>

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		<description><![CDATA[The best country brand logo ever.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jeremyhildreth.com/wp-content/uploads/2009/08/Bermuda-logo.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-large wp-image-781 alignright" title="Bermuda logo" src="http://www.jeremyhildreth.com/wp-content/uploads/2009/08/Bermuda-logo-1024x672.png" alt="Bermuda logo" width="503" height="330" /></a>Going through a pile I ran across my favourite-ever country logo.</p>
<p>Isn&#8217;t it terrific?</p>
<p>It&#8217;s on a little giveaway folder with sand inside.</p>
<p>Point:</p>
<p>There was outrage a few years ago when Nottingham came up with a logo and it didn&#8217;t feature Robin Hood. I understood that.</p>
<p>In terms of icons or recognizable design features, most places have nothing. If you&#8217;re lucky enough to have something, maybe you should use it. And if you use it, render it with charm&#8230;with wit&#8230;with class&#8230;with colour&#8230;but NOT with mannered casualness: brush-stroked letterforms or anything with a sun is out, out, out. Unless you&#8217;re Spain. And even then I have a secret: I&#8217;ve never been much for the Miró thing. Or maybe it&#8217;s just been ruined by countless imitations.<a href="http://www.jeremyhildreth.com/wp-content/uploads/2009/08/Spanish-Tourism-Logo.jpg#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="size-full wp-image-849 alignright" title="Spanish Tourism Logo" src="http://www.jeremyhildreth.com/wp-content/uploads/2009/08/Spanish-Tourism-Logo.jpg" alt="Spanish Tourism Logo" width="184" height="184" /></a></p>
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