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	<title>Jeremy Hildreth &#187; big events</title>
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		<title>Sign of the times?</title>
		<link>http://www.jeremyhildreth.com/2009/05/sign-of-the-times/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://www.jeremyhildreth.com/2009/05/sign-of-the-times/#comments</comments>
		<pubDate>Sat, 30 May 2009 02:55:42 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Best of]]></category>
		<category><![CDATA[Branding: bad examples]]></category>
		<category><![CDATA[Travel writing: the fun stuff]]></category>
		<category><![CDATA[big events]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[Monaco]]></category>
		<category><![CDATA[Monte Carlo]]></category>

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		<description><![CDATA[At the Monaco Grand Prix, Jeremy pays 50 euros for a rum and Coke.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.jeremyhildreth.com/wp-content/uploads/2009/06/picture-23.png#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed"><img class="alignright size-full wp-image-244" title="Monaco GP" src="http://www.jeremyhildreth.com/wp-content/uploads/2009/06/picture-23.png" alt="Monaco GP" width="285" height="186" /></a>Friday night of the Monaco Grand Prix, approx. 1am&#8230;.</p>
<p>Julija and I stagger stocking-footed off the party boat docked along the Quai des États-Unis and find our shoes in the bin, and, podiatrically and psychologically relieved (had I seriously thought somebody might steal a pair of Johnston &amp; Murphy crepe-soled saddle bucks? <em>here</em>?) put them back on.</p>
<p>Hailing an unlicenced taxi &#8212; a nice car (an Audi or something) driven by a young man who claims credibly to be up from Italy, just for the weekend, to make a couple extra bucks &#8212; we got ourselves to the Billionaire Club in the Fairmont Hotel.</p>
<p>I&#8217;m through drinking, but Julija wants her usual. &#8220;A rum and Coke,&#8221; I request at the bar. &#8220;Fifteen euros,&#8221; I hear, and I hand across a 50 euro note. I turn and deliver the drink and turn back to get my change.</p>
<p>None is forthcoming.</p>
<p>I make a gesture of expectancy. &#8220;Yes, it was 50,&#8221; says the barman, this time with unmistakable annunciation. Too dumbstruck to respond, and knowing full well that if any woman is worth a gilded Cuba Libre it&#8217;s my irreplaceable Julija, I consciously choose the laugh option over the cry one. &#8220;Sip this one slowly, baby.&#8221;</p>
<p>On the plane back to London Tuesday morning I&#8217;m talking to Guillaume, a 20-something born Monegasque, in the seat next to me. &#8220;You know I paid 50 euros for a rum and Coke at the Billionaire on Friday night. I&#8217;d never seen such a thing in my life.&#8221; &#8220;Well, at Jimmy&#8217;z the cocktails are 64 euros a piece. And they&#8217;re not very good. But last year they were 78.&#8221;</p>
<p>And so it seems the recession has reared its ugly head even in Monaco, whose residential real estate is officially the world&#8217;s most expensive. Anyway, I&#8217;m thinking from now on in my travels maybe I&#8217;ll track a rum and Coke index&#8230;a challenge, or a counterpart, to <em>The Economist</em>&#8216;s <a href="http://www.economist.com/markets/bigmac/?CFID=66625993&amp;CFTOKEN=39080902" target="_blank">Big Mac index</a>. Would it turn my bar tab into a business expense?</p>
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