Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Tag Archives: Budapest

Where the place branding unicorns live

Written by Jeremy on Friday, 3 July 2009 — Leave a Comment

Something fell onto my desk today that reminded me again of one of the clichés of place branding that just never goes away: the self-described LAND OF CONTRASTS.
I guess it sounds like it would be an appealing marketing claim.
But it’s not. Period.
In fact, I’ll buy dinner for anybody who convinces me that he or she [...]

Posted in Branding: bad examples, Branding: places, Press: clips and clippings | Also tagged ,

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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