Adventures in places, brands and place brands
Smiles trump smugness
And for a brand, or for a place itself, what does that mean emotionally and commercially?
In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.
Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.
This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.
A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).
Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."
Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.
Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.
© 2009 / Jeremy Hildreth - brand consultant / jeremy@jeremyhildreth.com
Jeremy Hildreth
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