Tag Archives: Chile

Anholt: nation branding’s “the most interesting subject in the known universe”

Written by Jeremy on Friday, 26 June 2009 — Leave a Comment

Jeremy on the dais with Simon Anholt in Santiago talking about Chile’s image.

Posted in Branding: good examples, Branding: places, Press: clips and clippings | Also tagged Simon Anholt

The tell-tale moai

Written by Jeremy on Saturday, 16 May 2009 — 1 Comment

For The Wall Street Journal, Jeremy communes with the moai of Easter Island.

Posted in Best of, Travel writing: published, Wall Street Journal | Also tagged Easter Island

Easter Island five days after Easter

Written by Jeremy on Friday, 17 April 2009 — Leave a Comment

This morning I stood with the moai at Ahu Tongariki and watched the sunrise, listening to Stockhausen’s Stimmung on my iPhone.
Recommended.

Posted in Best of, Travel writing: the fun stuff | Also tagged Easter Island

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

I think it's time we held China to first-world scrutiny. Why doesn't their oil spill get the same coverage as the US's? http://bit.ly/9493uu
RT @tombed: Real 'Mad Men' smoked, drank and chased women in the office, according to new survey http://on.wsj.com/boFr86 via @WSJ
The old excuse "it's the weather that makes us dour" doesn't hold up to the heat. Must be something else in the Lithuanian nat'l character.
In Vilnius for the summer. Heatwave. Unlike Brazilians, Cubans, Africans, et al., Lithuanians wither in the sunshine. And still don't smile.
TED's just posted Matt Ridley's brilliant talk on ideas having sex. Love it. Love him. http://bit.ly/bwpdiB

Tag Archives: Chile

Anholt: nation branding’s “the most interesting subject in the known universe”

The tell-tale moai

Easter Island five days after Easter

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