Adventures in places, brands and place brands

jeremy@jeremyhildreth.com

Tag Archives: Dili

Adventure in Timor 4: A destination in the making

Written by Jeremy on Sunday, 14 February 2010 — Leave a Comment

Day 7
Leaving my hotel about ten o’clock on Friday, One Last Bar is where I went first. Here I met a UN adviser named Scott who advised me that the next bar to go to was a Brazilian place down by the beach called Exotica. I took a taxi (it’s just outside of central Dili, [...]

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Adventure in Timor 3: “The warrior spirit” embodied

Written by Jeremy on Saturday, 10 October 2009 — Leave a Comment

“The warrior spirit” embodied

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Adventure in Timor 2: Xanana’s hideout

Written by Jeremy on Tuesday, 15 September 2009 — Leave a Comment

In East Timor, Jeremy lifts the floorboards and climbs into Xanana Gusmao’s hideout.

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Adventure in Timor 1: Something extraordinary happened here

Written by Jeremy on Saturday, 5 September 2009 — Leave a Comment

Note: I wrote this in 2005; it’s only ever seen the light of day in the Saffron-produced ‘how to sell East Timor’ book I wrote and directed for an identity project in this tumultuous country. But I loved Timor. The country has just celebrated 10 years since its people voted for freedom from Indonesia (a [...]

Posted in Branding: places, Travel writing: the fun stuff | Also tagged ,

Where are you from?

And for a brand, or for a place itself, what does that mean emotionally and commercially?

In the contexts of image, identity and marketing, dealing with these questions superbly is crucial in today's globalized, short-attention-span world.

Jeremy Hildreth, an adviser to companies, tourist departments and investment bureaus, aims to inspire and enlighten those who deal professionally with provenance and place of origin.

This website, then, is about brands *from* places (MADE IN X) and the brands *of* places (COME TO Y, OPEN AN OFFICE IN Z) -- and helping you understand and make the most of all that.

Read more about the author »

Speaking on YouTube

Speaking on YouTube

A string of funny and insightful anecdotes about the way countries regard (or loathe) themselves, and how that affects outsiders' perceptions (clip: 2 mins).

In the news: Branding the hard way

In the news: Branding the hard way

Jeremy tells CNN/Fortune that Estonia getting the Euro is an 'unfakeable' positive signal for the country. "It's something that they've earned from scratch."

In the news: Jeremy’s new book is out

In the news: My new book is out

Brand America (2nd edition): the making, unmaking and remaking of the greatest national image of all time. Co-authored with Simon Anholt.

In the news: Swedish Lapland

In the news: Swedish Lapland

Coverage of a press conference in a Sami-esque tipi. Text in Swedish, radio interview in English/Swedish.

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